Christian
Network Marketing
Christian network marketing businesses are increasingly being
promoted over the internet as trustworthy alternatives for Christians
and non-Christians alike.
The idea behind these businesses is to offer
people who like the basic network marketing model a principled way in
which they can earn an income from home.
The Ethical Component
Christians in particular have expressed an interest in joining such
programs as they see them as compatible with their own personal values.
As such, they are also easier to market to their potential customer base
– other Christians. However, many non-Christians are also attracted to
the principles that support Christian marketing programs since
they tend to be commonly accepted moral positions.
The Fund Raising Component
Other than looking for an ethical personal business opportunity, a
common motivation for becoming involved with Christian network marketing
companies is to raise funds for local churches, schools and other
community organizations. Many of these opportunities make it easy to
have a community type of membership so that the earnings are paid
directly to the group for whom they are being raised. This avoids the
risks of personal taxes on earnings before the money is then donated.
The Right Christian Networking Opportunity
Look for Christian marketing opportunities that match your
needs or interests rather than choosing one simply because it is
Christian. The company still needs to offer good quality products that
have a market demand. Products that are used and need to be reordered
are the most profitable. A good example of these is personal care
products. A growing personal care niche is that of organic products. By
tapping into a growing market with products with great selling points,
you make it easy to create a customer base.
One way to profit from Christian network marketing opportunities is
to choose a company that allows you to earn residual income on monthly
service charges. These types of offers can help you build a great
ongoing income that does not require you to keep selling to your
customer base. Your marketing can be focused on creating new customers
while still benefiting from the old. Such companies may include
telephone, electricity, or gas providers as well as various internet
based companies such as domain hosting, email, and web usage companies.
The Importance of "Vision"
The Christian network marketing perspective is more than an ethical
one. It is based on the belief that the Bible provides directions on how
to become successful and build wealth. There is a scripture in the bible
which states: “without vision the people perish.” This is the starting
point for this model of network marketing success.
You need to have a vision of what you want to achieve and you also
need to understand and accept the vision of the company. If your
personal vision and the company’s vision are in harmony you will be able
to move forward towards success more easily than other wise. Vision is
enormously important because it sets the direction for all your
activities and allows you to be specific about the goals you will need
to achieve to get there.
Your vision will strengthen the persistence necessary to stay the
course and succeed.
A strong vision will also give power to your words and actions and
can inspire others to join with you on this journey. Thus, in a typical
Christian network marketing business, your personal belief, confidence,
energy and motivation is the single greatest influence on other people
and their willingness to become customers or distributors.
One Caveat ...
However, having made all these positive statements about Christian
network marketing, it is important to add a warning. Not all so called
Christian network marketing businesses are truly Christian in nature.
Just because the label ‘Christian’ is placed on something or someone is
not a guarantee of integrity. The Christian niche market is a growing
one and simply by adding that label a savvy marketer can attract
potential customers.
As with any business opportunity, you need to do your due diligence
to be sure that the company is reputable, reliable and as ethical as
they claim to be. You need to investigate this from both your point of
view as a distributor as well as from the point of view of the customer.
- Are their products of good quality?
- Are they known for good customer service?
- Are there any known problems with products, service or payments to
distributors?
- Are their contracts fair to their distributors?
These are very important questions, and they are the same questions
you would ask of a non-Christian business.
The Visionary, Positive Approach
A genuine Christian network marketing opportunity can provide a
helpful and positive environment in which to attract and support new
distributors as well as to directly sell to customers. The visionary,
positive approach which is encouraged is highly attractive to people who
are more likely to approach you and ask for information than in other
network marketing situations.
If you are a Christian or a non-Christian looking for an ethical and
inspiring network marketing option, Christian network marketing might
well be for you.
