Christian
Network Marketing
Christian network marketing businesses are
increasingly being promoted over the internet as trustworthy
alternatives for Christians and non-Christians alike.
The idea behind these businesses is to offer people
who like the basic network marketing model a principled way in which
they can earn an income from home.
The Ethical
Component
Christians in particular have expressed an interest
in joining such programs as they see them as compatible with their own
personal values. As such, they are also easier to market to their
potential customer base – other Christians. However, many non-Christians
are also attracted to the principles that support Christian marketing
programs since they tend to be commonly accepted moral positions.
The Fund Raising
Component
Other than looking for an ethical personal business
opportunity, a common motivation for becoming involved with Christian
network marketing companies is to raise funds for local churches,
schools and other community organizations. Many of these opportunities
make it easy to have a community type of membership so that the earnings
are paid directly to the group for whom they are being raised. This
avoids the risks of personal taxes on earnings before the money is then
donated.
The Right Christian
Networking Opportunity
Look for Christian marketing opportunities that
match your needs or interests rather than choosing one simply because it
is Christian. The company still needs to offer good quality products
that have a market demand. Products that are used and need to be
reordered are the most profitable. A good example of these is personal
care products. A growing personal care niche is that of organic
products. By tapping into a growing market with products with great
selling points, you make it easy to create a customer base.
One way to profit from Christian network marketing
opportunities is to choose a company that allows you to earn residual
income on monthly service charges. These types of offers can help you
build a great ongoing income that does not require you to keep selling
to your customer base. Your marketing can be focused on creating new
customers while still benefiting from the old. Such companies may
include telephone, electricity, or gas providers as well as various
internet based companies such as domain hosting, email, and web usage
companies.
The Importance of
"Vision"
The Christian network marketing perspective is more
than an ethical one. It is based on the belief that the Bible provides
directions on how to become successful and build wealth. There is a
scripture in the bible which states: “without vision the people perish.”
This is the starting point for this model of network marketing success.
You need to have a vision of what you want to
achieve and you also need to understand and accept the vision of the
company. If your personal vision and the company’s vision are in harmony
you will be able to move forward towards success more easily than other
wise. Vision is enormously important because it sets the direction for
all your activities and allows you to be specific about the goals you
will need to achieve to get there.
Your vision will strengthen the persistence
necessary to stay the course and succeed.
A
strong vision will also give power to your words and actions and can
inspire others to join with you on this journey. Thus, in a typical
Christian network marketing business, your personal belief, confidence,
energy and motivation is the single greatest influence on other people
and their willingness to become customers or distributors.
One Caveat
...
However, having made all these positive statements
about Christian network marketing, it is important to add a warning. Not
all so called Christian network marketing businesses are truly Christian
in nature. Just because the label ‘Christian’ is placed on something or
someone is not a guarantee of integrity. The Christian niche market is a
growing one and simply by adding that label a savvy marketer can attract
potential customers.
As with any business opportunity, you need to do
your due diligence to be sure that the company is reputable, reliable
and as ethical as they claim to be. You need to investigate this from
both your point of view as a distributor as well as from the point of
view of the customer.
- Are their products of good quality?
- Are they known for good customer service?
- Are there any known problems with products,
service or payments to distributors?
- Are their contracts fair to their distributors?
These are very important questions, and they are
the same questions you would ask of a non-Christian business.
The Visionary, Positive
Approach
A
genuine Christian network marketing opportunity can provide a helpful
and positive environment in which to attract and support new
distributors as well as to directly sell to customers. The visionary,
positive approach which is encouraged is highly attractive to people who
are more likely to approach you and ask for information than in other
network marketing situations.
If you are a Christian or a non-Christian looking
for an ethical and inspiring network marketing option, Christian network
marketing might well be for you.
