Fresh Lead for Network Marketing
It's fine and dandy to say that
prospects come to the website, but how do we create continuing fresh
leads for Network Marketing?
It would seem that once someone finds
your site, they see what they want to see and they go away. While
this is often true, there are a number of techniques that we use to
entice visitors to come back again, and to encourage them to invite
their friends.
Most importantly, we work to create a
community on the web. This is truly a faceless, emotionless blah
sort of technology. Giving it a personality isn't easy. But
it is important in terms of building a community. The more your
visitors become involved, too, the more of a personality your business
can have. Here are some of the things we can do:
Establish a newsletter, especially
one that responds to people's questions.
Encourage people to send in their
comments about your product, along with a picture of themselves.
Create a section on your site just
for your visitors. I know one very successful lady who created
"Boo Space" on her site for her guests to tell spooky stories.
(This is a spooky story site.)
Practice writing with an attitude.
Any attitude. It certainly breaks the monotony of the web.
Create a blog with frequent updates
that your guests can look forward to checking out often.
When you've been online a while, and
have a core group, consider opening up a Back Room, with special
materials for those folks.
Invite articles from your guests.
Invite product reviews from your
guests. One gentleman with a beer site has brought in dozens and
dozens of regulars by designating them as "Beer Ambassadors".
That was clever.
This is one of the true secrets to
generating fresh leads for network marketing. People like to feel
involved. And when they do, they will tell their friends about it,
and post messages about it in chat rooms, and send emails to relatives.
Then you've got a whole passel full of
fresh leads.
Give yourself time to build this type
of community. It doesn't happen overnight. It can take
months or even years. But it is well worth the work and patience.
One day you wake up and a real live business is sitting on your desktop.
It's cool.
