Network Marketing Ads
Network Marketing ads come in two
flavors: those you pay for, and those that pay you.
The ones you pay for are pretty easy to
find. The promos pop up in your email box day after day ad
infinitum.
Place your ad budget
right here,
in the palm of my hand,
and I'll turn YOU
into a network marketing
MILLIONAIRE.
Honestly.
The sad part is that they get enough
people to believe them that they actually run businesses on that kind of
promo.
Most of these ads are for AdWords.
Do you see the ads at the top of this page? Those are AdWords.
They come from Google. "AdWords" and "AdSense" are the same thing.
If you are paying for the ad, you are using "AdWords". If you
place the ads on your website, like I do, you are using "AdSense".
There are other companies that do ads like this, but Google is by far
the biggest.
Using AdWords is a real skill.
I've tried it a couple of times, and frankly I fell flat on my face with
it. The hard part is not really writing the ad, although that is
challenging. The hard part is placing the ads on just the right
pages.
Not all internet pages are created
equal. For instance, if you have a site on cosmetics, placing a
network marketing
ad on a page for cement mixers won't do you a lot of good. Now
"cosmetics" is a very popular word, and therefore it costs a lot to put
an ad on a page for "cosmetics". It is a lot cheaper to put that
same ad on a page for "cosmetics for women" or "mascara". Finding
the hidden keyword gems where you can place your ads, having it both
effective and inexpensive, is a real talent.
This is a very popular way of
generating traffic to your site. The more people who see your ads,
the more likely it is that your traffic will grow.
If you do opt for using AdWords, try it
out yourself. Google provides lots of help on their info pages.
Lucky for me, I can use Door Number
Two: AdSense. People pay me to place ads on my site. All of the AdSense that you see on this page are paid for by advertisers.
That is one of the ways that I make money.
I have that luxury because I don't need
to use paid advertising to generate traffic, like AdWord users do.
My traffic is generated by creating strong keyword-targeted pages that
rank well in the search engines. Then, when people search for
"network marketing", or other keywords that I use, they see this
website in
the list of results and click to come here.
Here's where to sign up for AdSense.
You'll find loads of information on creating your ad blocks, placing
them in your website, tracking etc.
Also, here's an excellent
intro to
AdSense and how to use it on your site.
Can you do both AdWords and AdSense? Absolutely.
Find the combination that works best for your style of operating.
There are other types of paid network
marketing ads as well, such as:
- Display ads on other sites
- Text ads on other sites
- Ads in newsletters
- Ads in hard copy magazines on your
topic
And there are a lot of ways to promote
your site without using paid ads, such as
- Write articles for other websites
- Write articles for other newsletters
- Create a reciprocal link program
- Listings in directories, especially
niche directories
- Social networking
- Bulleting boards and forums
You will no doubt discover other ways
as you build your site.
