Your
Network Marketing Email List
Your Network Marketing email list is
your key to developing strong clients AND a strong down line.
Your email list is not something you
purchase; it is something you build over time. It is YOUR list. It
reflects all your hard work generating website traffic and is your
pathway to online network marketing profitability.
Opt-In Network
Marketing Email List vs Purchased
Lists
I wish all mail were opt-in email.
I get so much junk it absolutely astounds me. You probably get as
much as I do. An opt-in email is an email that you have asked to
get. And it is one you can cancel whenever you want, like a
newsletter subscription.
An opt-in subscription is like the one
in the left column. I invite you to join, and you opt to do so.
Any reputable marketing company will immediately send you an email,
asking you to confirm that you are indeed subscribing. This is
just good manners, and it keeps other people from subscribing you
without your knowing. We certainly mind our manners here.
A "purchased list" is very different.
It is a list of email addresses that you buy from a broker. Nobody
asked to be on this list. Brokers just gather those email
addresses willy nilly from the internet.
There are other differences, too.
Your opt-in subscriber list allows you
to regularly send emails to prospects with new offers and information.
A purchased list allows you to send one email, often under the list
owner's direction.
Your opt-in subscriber list is free.
The purchased list is not.
| Your opt-in
internet marketing email list comes from people who have visited your site and
who like what they see. A purchased list is a mishmash of
strangers who have never heard of you. |
So, go ahead. Buy a list if you
want to. But it is a waste of money. You are much, much
better off with your own opt-in network marketing email list.
So Can You Sell Your
Email List?
Don't. Respect the privacy of
your subscribers. Whenever anyone asks if they can purchase my
list, I tell the NO. "But," I add craftily, "I would love to have
you as an advertiser on my newsletter." That way, you can make
some money and you've protected your subscribers from unscrupulous
promoters.
How Often to Send
Emails?
A weekly email notification of special
offers or interesting articles is enough to keep in touch and build
credibility. Some people send it every other week, and that is fine too.
I know one very successful network marketer who sends an email "from
time to time", whenever she has something significant to say.
Choose the frequency that suits your
style and your time availability. Weekly emails are tough.
Your Email Subject
Capturing interest in your Subject line
is a high bar, but it is what is needed to keep your readers interested.
Compare
"News Updates"
with
"Brush Away the Gray"
Good Grief, What Do
I Write About?
You'd think you had enough information
on your website. So what else is there to say?
Well, for starters, you don't need
much. A story or two. A few paragraphs about something new
or exciting. A reminder about something that's been around for a
while. A response to an interesting email you received.
Short and sweet is the rule of the
game. Just enough to be interesting and remind them that you are
still there.
The Ezine Freebie
People will not subscribe to a network
marketing email list without a good reason. Some sites use "welcome
gifts" to entice people to sign up, such as a free e-course, or a free
e-book download. They get a free product and you get their names. If you
use that information intelligently, you will have the better deal.
And, I know this sounds obvious, but it
is important: Make the freebie something that really is useful for the
kind of visitors that will come to your site.
The Scoop on Auto
Responders
An email goes out once. An auto
responder goes out a number of times.
Auto responders are like mini courses.
For someone with a mini course on
- Building a Cute Birdhouse
- How to Grow Show Stopping Roses
- Building the Perfect Barbeque
and lots and lots of other topics, an
auto responder may be the answer.
Auto responders let you keep in touch
with your visitors. It gives you yet another opportunity to
demonstrate how knowledgeable you are in a particular field, and how
helpful too.
With the vast, impersonal nature of the
internet, it is important to take time to develop as much of a personal
relationship with your visitors as possible.
If you want to succeed in network
marketing it is important to do what works. Email marketing works.
