Network Marketing for Real
Estate
Realtors have gone online in droves, but Network
Marketing for Real Estate is very much an ignored art.
Many old-school network marketing professionals may
think that traditional businesses and network marketing companies cannot
merge at all. But it is indeed very possible, indeed very profitable, to
approach real estate through network marketing strategies, principles,
and ideas.
In fact, real estate is a natural for network
marketing. It is already about building trust and community, and with
the solid base of subscribers that many of the larger real estate
companies get through their websites, there aren't very many steps left
to branch a real estate company out into the network marketing aspect of
business development.
Real Estate is about Network Marketing.
| Every single real estate office lists on MLS,
and MLS lists those properties online. That is the beginning
and the end of the internet world for most realtors. But it
needn't be. |
Let's take Jerry's business. Jerry is a
realtor in Tampa, Florida, one of the areas hardest hit by the housing
debacle. Yet Jerry is doing just fine. He does fine because
he has learned how to capture clients via Network Marketing before they
ever step foot in Tampa.
Jerry's website doesn't have a brief bio and a link
to MLS. No, it is far more extensive than that. This
website:
- Has lots and lots of pictures of the homes in
Jerry's territory, whether or not he actually sold them.
- Talks about the schools in various area.
- Discusses housing values, why it is a good time
to buy now, and how to protect the value of your home once you own
it.
- Describes the Florida buying process, with
inspections and escrow, with a time table laid out.
- Provides a mini-forum where people can ask and
answer questions.
- Talks about all the great things to do in the
vicinity.
- Provides a free newsletter to keep people up to
date on what is going on.
Now, all of this is just a good website. But,
if it is based on strong keywords, it will generate sufficient traffic
to become a true Network Marketing website with multiple streams of
income.
So where are those multiple streams of
income?
- from AdSense ads
- from
PPP ads
- from display ads from local attorneys, title
companies and mortgage companies
- and even a display ad from the County
Fair!
There is more Jerry could do as well. He
could, for instance, provide small ads for all manner of other
businesses in the area, like movie theaters and restaurants. When
he's got traffic, he truly is the master of his domain.
Now Jerry has a great website that captures
potential new clients AND one that provides him with additional
income.
It is Network Marketing at its finest.
Network Marketing for real estate is an absolute
natural. Look for this wave of new sites to evolve over the next
few years.
