8 Lessons in
Network Marketing Training Skills
The weakest link in Network Marketing training
skills chain destroys the whole upline, and down line.
These are the skills that your sponsor uses to
train you to become an effective Network Marketer. These are the
marketing training skills that you use to train your down
line.
So what happens if somewhere along the line, these
Network Marketing training skills are really lacking? The whole
chain collapses.
If someone in your upline isn't getting the sales
message to you, you are doomed. And if someone in your down line
isn't getting the message to their people, that whole limb of your
income tree is lost.
The "Don't"
There's a real talent to network marketing training
skills.
Handing out manuals on "How to Reach Three Feet for
Clients" just doesn't cut it.
Having "sales seminars" just doesn't cut it.
I've been to more of those seminars than I care to count, and none of
them taught me how to be a sales person.
The "Do"
It was actually my buddy Ken who taught me how to
be a sales person. He is a furniture sales person. He sells
leather furniture. And in spite of the fact that he has lots of
competition in the area, he makes very, very good money. I went in
to visit him one day, and caught him as he was meeting a customer.
Here was the conversation:
Ken: "Hi. Can I help you find
something?"
{Lesson 1: Be
friendly.)
Customer: "No. We're just looking around right
now."
Ken: "Fine. Let me know if I can answer
anything."
(Lesson 2: Don't push. Let
people look around.)
Customer: "Is this the only color this sofa comes
in?"
Ken: "Actually, it comes in any of these 15
colors." He grabbed the swatches and showed them to the
customer.
(Lesson 3: Be
helpful.)
Ken: "What color are you really looking
for?"
Customer: "We really wanted more of a chocolate
brown."
Ken: "There are three other sofas that come in
chocolate brown. Here's one right behind you..."
[For the next 45 minutes Ken crawled on the floor,
pulled up cushions, pulled out swatches and taught them how leather
sofas are made, how the leather is graded, and how to judge a leather
sofa so they could get the best sofa for their money. During the
course of this conversation, Ken did say, "If I were you, I would
seriously consider this sofa..." But that was as "pushy" as he
got.]
(Lesson 4:
Freely
provide information.)
Customer: "Wow, Ken. That's a lot to think
about, isn't it. I think we need we need to sit on it a bit and
get back to you."
(Lesson 5: Note that they
are now on first name basis. They have connected.)
Ken: "It is a lot, Dana. Here's my
card. I know you might have more questions before you make up your
mind, so please feel free to give me a call."
(Lesson 6 - 7:
Don't
push. For any significant sale, the customer has to feel
it's right for them. And find a way to keep in
touch. If they had offered their phone number, Ken would have
called them. But they didn't, so he didn't push.)
I
honestly don't know if Ken sold to that particular customer or
not. But, as I said, he makes very, very good money.
I
did ask Ken if that was a typical customer. "Yep," he said.
"That's what I do. I spend my day crawling on the floor and
fluffing cushions."
Well, it was a lot more than fluffing
cushions. The part that is so hard to communicate in black and
white is how much Ken enjoys talking with these people. He really
likes people. He likes hearing their stories, and tells a few of
his own. They laugh. And together they look for the perfect
sofa.
(The all important
Lesson 8: Enjoy what you do.)
Nowhere did Ken mention, "Let me write this up for
you right now!" or "It's the last one of this model that we've got --
you better get it now." No, his technique was very un-pressured,
very straightforward, very honest.
The Lessons in Leather and Your
Network Marketing Training Skills
The good news for us is that it's not difficult
translating these lessons into Network Marketing training
skills.
With your own
network marketing website, you can build that
trust with your customers. Give them lots of free
information. Chat a bit with them. Find out what's on their
minds, and help out if you can. Keep in touch with your
newsletter.
And enjoy.
And most importantly: If they buy from you,
great. If not, that is great too. At the very least, you
have shared a nice moment or two and helped each other out. Add a
smile here and there, and you've got a great business.
And, for your down line? Well, just more of
the same. It's a real win-win situation.
