8 Lessons in
Network Marketing Training Skills
The weakest link in Network Marketing
training skills chain destroys the whole upline, and down line.
These are the skills that your sponsor
uses to train you to become an effective Network Marketer. These
are the marketing training skills that you use to train your down line.
So what happens if somewhere along the
line, these Network Marketing training skills are really lacking?
The whole chain collapses.
If someone in your upline isn't getting
the sales message to you, you are doomed. And if someone in your
down line isn't getting the message to their people, that whole limb of
your income tree is lost.
The "Don't"
There's a real talent to network
marketing training skills.
Handing out manuals on "How to Reach
Three Feet for Clients" just doesn't cut it.
Having "sales seminars" just doesn't
cut it. I've been to more of those seminars than I care to count,
and none of them taught me how to be a sales person.
The "Do"
It was actually my buddy Ken who taught
me how to be a sales person. He is a furniture sales person.
He sells leather furniture. And in spite of the fact that he has
lots of competition in the area, he makes very, very good money. I
went in to visit him one day, and caught him as he was meeting a
customer. Here was the conversation:
Ken: "Hi. Can I help you find
something?"
{Lesson 1: Be
friendly.)
Customer: "No. We're just looking
around right now."
Ken: "Fine. Let me know if I can answer
anything."
(Lesson 2: Don't
push. Let people look around.)
Customer: "Is this the only color this
sofa comes in?"
Ken: "Actually, it comes in any of
these 15 colors." He grabbed the swatches and showed them to the
customer.
(Lesson 3: Be
helpful.)
Ken: "What color are you really looking
for?"
Customer: "We really wanted more of a
chocolate brown."
Ken: "There are three other sofas that
come in chocolate brown. Here's one right behind you..."
[For the next 45 minutes Ken crawled on
the floor, pulled up cushions, pulled out swatches and taught them how
leather sofas are made, how the leather is graded, and how to judge a
leather sofa so they could get the best sofa for their money.
During the course of this conversation, Ken did say, "If I were you, I
would seriously consider this sofa..." But that was as "pushy" as
he got.]
(Lesson 4:
Freely provide information.)
Customer: "Wow, Ken. That's a lot
to think about, isn't it. I think we need we need to sit on it a
bit and get back to you."
(Lesson 5: Note that
they are now on first name basis. They have connected.)
Ken: "It is a lot, Dana.
Here's my card. I know you might have more questions before you
make up your mind, so please feel free to give me a call."
(Lesson 6 - 7:
Don't push. For any significant sale, the customer has to feel
it's right for them. And find a way to keep in touch. If
they had offered their phone number, Ken would have called them.
But they didn't, so he didn't push.)
I honestly don't know if Ken sold to
that particular customer or not. But, as I said, he makes very,
very good money.
I did ask Ken if that was a typical
customer. "Yep," he said. "That's what I do. I spend
my day crawling on the floor and fluffing cushions."
Well, it was a lot more than fluffing
cushions. The part that is so hard to communicate in black and
white is how much Ken enjoys talking with these people. He really
likes people. He likes hearing their stories, and tells a few of
his own. They laugh. And together they look for the perfect
sofa.
(The all important
Lesson 8: Enjoy what you do.)
Nowhere did Ken mention, "Let me write
this up for you right now!" or "It's the last one of this model that
we've got -- you better get it now." No, his technique was very
un-pressured, very straightforward, very honest.
The Lessons in
Leather and Your Network Marketing Training Skills
The good news for us is that it's not
difficult translating these lessons into Network Marketing training
skills.
With your own
network
marketing website, you can build that trust with your customers.
Give them lots of free information. Chat a bit with them.
Find out what's on their minds, and help out if you can. Keep in touch
with your newsletter.
And enjoy.
And most importantly: If they buy
from you, great. If not, that is great too. At the very
least, you have shared a nice moment or two and helped each other out.
Add a smile here and there, and you've got a great business.
And, for your down line? Well,
just more of the same. It's a real win-win situation.
