8 Lessons in Network Marketing Training Skills

The weakest link in Network Marketing training skills chain destroys the whole upline, and down line.

These are the skills that your sponsor uses to train you to become an effective Network Marketer.  These are the marketing training skills that you use to train your down line.

So what happens if somewhere along the line, these Network Marketing training skills are really lacking?  The whole chain collapses.

If someone in your upline isn't getting the sales message to you, you are doomed.  And if someone in your down line isn't getting the message to their people, that whole limb of your income tree is lost.

The "Don't"

There's a real talent to network marketing training skills. 

Handing out manuals on "How to Reach Three Feet for Clients" just doesn't cut it. 

Having "sales seminars" just doesn't cut it.  I've been to more of those seminars than I care to count, and none of them taught me how to be a sales person.

The "Do"

It was actually my buddy Ken who taught me how to be a sales person.  He is a furniture sales person.  He sells leather furniture.  And in spite of the fact that he has lots of competition in the area, he makes very, very good money.  I went in to visit him one day, and caught him as he was meeting a customer.  Here was the conversation:

Ken: "Hi. Can I help you find something?"

{Lesson 1: Be friendly.)

Customer: "No. We're just looking around right now."

Ken: "Fine. Let me know if I can answer anything."

(Lesson 2: Don't push. Let people look around.)

Customer: "Is this the only color this sofa comes in?"

Ken: "Actually, it comes in any of these 15 colors." He grabbed the swatches and showed them to the customer.

(Lesson 3:  Be helpful.)

Ken: "What color are you really looking for?"

Customer: "We really wanted more of a chocolate brown."

Ken: "There are three other sofas that come in chocolate brown. Here's one right behind you..."

[For the next 45 minutes Ken crawled on the floor, pulled up cushions, pulled out swatches and taught them how leather sofas are made, how the leather is graded, and how to judge a leather sofa so they could get the best sofa for their money.  During the course of this conversation, Ken did say, "If I were you, I would seriously consider this sofa..."  But that was as "pushy" as he got.]

(Lesson 4:  Freely provide information.)

Customer: "Wow, Ken.  That's a lot to think about, isn't it.  I think we need we need to sit on it a bit and get back to you."

(Lesson 5: Note that they are now on first name basis.  They have connected.)

Ken:  "It is a lot, Dana.  Here's my card.  I know you might have more questions before you make up your mind, so please feel free to give me a call."

(Lesson 6 - 7:  Don't push.  For any significant sale, the customer has to feel it's right for them.  And find a way to keep in touch.  If they had offered their phone number, Ken would have called them.  But they didn't, so he didn't push.)

I honestly don't know if Ken sold to that particular customer or not.  But, as I said, he makes very, very good money.

I did ask Ken if that was a typical customer.  "Yep," he said.  "That's what I do.  I spend my day crawling on the floor and fluffing cushions."

Well, it was a lot more than fluffing cushions.  The part that is so hard to communicate in black and white is how much Ken enjoys talking with these people.  He really likes people.  He likes hearing their stories, and tells a few of his own.  They laugh.  And together they look for the perfect sofa.

(The all important Lesson 8:  Enjoy what you do.)

Nowhere did Ken mention, "Let me write this up for you right now!" or "It's the last one of this model that we've got -- you better get it now."  No, his technique was very un-pressured, very straightforward, very honest.

The Lessons in Leather and Your Network Marketing Training Skills

The good news for us is that it's not difficult translating these lessons into Network Marketing training skills.

With your own network marketing website, you can build that trust with your customers.  Give them lots of free information.  Chat a bit with them.  Find out what's on their minds, and help out if you can. Keep in touch with your newsletter. 

And enjoy.

And most importantly:  If they buy from you, great.  If not, that is great too.  At the very least, you have shared a nice moment or two and helped each other out.  Add a smile here and there, and you've got a great business.

And, for your down line?  Well, just more of the same.  It's a real win-win situation.

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