Online
Business Marketing Survey
Every single online business marketing survey projects more, MORE,
MORE advertising dollars
being put online.
It doesn't matter what field you are
searching in. From book publicists:
It’s unanimous. Publicists think
online is the way to go for promoting their authors’ books....
Publishing Trends polled publicists at publishers, independent
publicity firms, and agencies, and sent a companion survey to members
of the book-related media to find out what publicists claim they’re
doing, and what the media report they’re actually doing. Nearly all
(70.9%) publicists said they devote up to 50% of their resources to
online marketing. The remaining said they do even more. (http://www.publishingtrends.com/Publicity_Survey.html)
To hotels:
In 2207, a remarkable 68% of
hoteliers will be shifting their budgets from offline to online
marketing activities, representing ahuge shift from traditional
methods. (http://www.hospitalityebusiness.com)
And every online business marketing
survey in between:
SEARCH ENGINE STRATEGIES, NEW YORK CITY, March 17, 2008 –
Search engine marketing spending exceeded projections in 2007 and,
based on survey responses by marketers and agencies, the search
marketing industry will exhibit continued healthy growth, according to
preliminary findings of the 2007 State of the Market survey by the
Search Engine Marketing Professional Organization (SEMPO),
www.sempo.org
Here are key findings:
- The North American SEM industry
grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding
earlier projections of $11.5 billion for 2007.
- North American SEM (Search Engine
Marketing) spending is now projected to grow to $25.2 billion in
2011, up significantly from the $18.6 billion forecast a year ago.
(from press release by
Search Engine Marketing Professional
Organization and Radar Research)
Look at those numbers! That's
nearly a 30% increase in spending in one year. That is simply
phenomenal.
So you don't have a hotel, or a book?
So what good is an online business marketing survey for you?
What if you had a website about Boise,
Idaho? Wouldn't it be helpful to know that hotels in that area are
looking for strong sites to advertise on? You bet it would.
And books used to be horrendously
expensive to advertise. Print ads are not cheap. But online
ads, well that's another story. Whatever your topic, there are
probably print books, or ebooks, that can be advertised and/or sold on
your site.
From industry to industry to industry,
across the board, more and more advertising dollars are going online.
This is simply incredible news for network marketers and online
businesses of all kinds. This opens up many, many doors of
advertising potential for even the smallest sites.
Not only do brick and mortar businesses
need to heed the online business marketing survey results, but every
single website that wants to make money needs to listen as well.
It is not just a game for the big sites any more. With the
introduction of AdSense and other services like it, any site of any size
can now do well with internet advertising.
